La distribution : organisation et stratégie

La distribution organisation et strat gie Louvrage rdig par trois spcialistes se fixe pour objectif daborder de faon pdagogique les principales dimensions de la distribution

    • Title: La distribution : organisation et stratégie
    • Author: Véronique DES GARETS
    • Page: 330
    • Format: Ebook Kindle
    • ISBN:
    • Publisher: Éditions EMS
    • Release: 2008-02-17
    • Language: Français

L'ouvrage, rdig par trois spcialistes, se fixe pour objectif d'aborder de faon pdagogique les principales dimensions de la distribution :

* relation avec l'acheteur final, travers des points de vente dont la gestion ne cesse de se complexifier ;

* Interface entre fournisseurs et distributeurs, travers le management efficace des flux logistiques et transactionnels ;

* Variable d'action de la politique marketing, travers des choix d'organisation mais aussi de pilotage des relations d'change.

En rapprochant les plus rcentes recherches internationales de l'analyse des pratiques du secteur, ce livre propose une synthse originale sur un certain nombre de grandes interrogations stratgiques.

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